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It's both a functioning bike shop, mini-bike museum, and a great cafe hangout. None of the three components feel tacked on, and it's just a great place to ogle bike stuff and hang out even if you don't like bikes. That's a very cool Cinelli track bike upper right.
The place isn't just one kind of bike shop featuring one type of bike. At the entrance, there's a massive "fat bike" hanging up with painting specific to it. Then throughout the shop, there'd be super high-end carbon road bikes next to funky commuter bikes or vintage bikes. All very tastefully displayed and arranged as in these two examples. It's ALL bike!
There's a big back part devoted to books about cycling, both in Dutch and English. Again, all tastefully arranged more as a nice salon than a bike store. No copies of Cutting-Edge Cycling though... And on the right is the very nice decor of the bar area.
Now THIS is a great spread to while away time on a comfy couch with. Free fresh-squeezed orange juice with my cappuccino and croissant, and a copy of Peloton magazine to peruse.
This being the Netherlands, I think I'm contractually obligated to include this gratuitous shot of a herring stand...
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