They started just about 5 years back and have just come out with their first e-bike model. OK, to a dedicated cyclist that's the epitome of uncool, but sometimes it's hip to be square so I took it out for a spin around the nearby park. It's graded electric so that you get more power the harder you pedal. A bit disconcerting at first because it feels like you're getting pushed faster than you think you're going. Also comes with a "find your bike" app in case it's stolen! The bike on the right is especially designed for those with limited space for storage. Most models have disc brakes too.