Tuesday, 17 April 2012

Dr. Freeze Strikes Again!



Riding home with Glenn today, we stopped at a Tim Hortons and confused the employees there by cracking endless jokes about brain freeze and constantly giving them marketing pitches about their new Frozen Lemonade. Here's why...


Thrill to the chill for just $1
OAKVILLE, ON, April 16, 2012 /CNW/ - Canadians should brace themselves for an icy thrill when they visit Tim Hortons restaurants. Today, Tim Hortons launches the ultimate, tangy refresher:  New Frozen Lemonade. Made with real lemon, the chilling new beverage is available in two delicious flavours: original and raspberry-flavoured lemonade. Both are fat-free and available all summer long for only $1 (small size).
According to the experts, Canadians may experience some physical changes when they drink an icy, cold Tim Hortons Frozen Lemonade. Dr. Stephen CheungCanada Research Chair, and Professor of Kinesiology at Brock University, reports that the impact of extreme cold on the body can produce a variety of physiological responses.
"For the average person, when they're drinking Tim Hortons Frozen Lemonade, they  may feel as though a Nor'easter is blowing inside their head - that's the sensation we informally refer to as 'brain freeze'," says Dr. Cheung, who is also known as "Dr. Freeze" for his research on ice water immersion. "This sensation is caused when something ice cold touches the sensitive nerves on the roof of the mouth. Don't worry, your brain isn't really freezing, it just feels that way for a moment or two," he adds.
"No one knows cold better than Canadians," says Dave McKay, marketing director for beverages at Tim Hortons. "When Tim Hortons was creating the perfect drink to beat the summer heat, we knew it had to be ice cold.  We're confident that Tim Hortons new Frozen Lemonade will hit the spot for guests looking for an ultimate thirst quencher this summer, and at one dollar, it's a great value."